Your promo emails aren’t “spam” — they’re unclaimed money

Most people treat promotions like trash. That’s… understandable. It usually is trash.

  • The average person gets around 121 emails per day. -EmailListVerify

  • In Gmail, roughly 38% of messages land in Promotions, not Primary. -Mailmend

  • Around 79% of consumers ignore or delete marketing emails from brands at least half the time — even brands they like. -Airship

That means your inbox is packed with:

  • Discount codes you never see

  • Digital coupons you meant to use “later”

  • Credits, offers and “just for you” deals quietly expiring in your Promotions tab

The pattern shows up everywhere:

  • Overall coupon redemption in the U.S. hovers under 1%, meaning 99% of coupons are never used. -Loyal Guru

  • Bankrate estimates over 2 in 5 U.S. adults have at least one unused gift card, averaging $244 per person — about $27 billion in unspent value. -Bankrate

  • UK research finds the average Brit is sitting on about £86 in unused vouchers, again often forgotten in emails and drawers. -The Scottish Sun

If you’re typical, there’s probably a few hundred dollars of value spread across:

  • Old promo codes

  • “$10 off” loyalty emails

  • Digital gift cards

  • Store credit notices

  • “Your reward points are expiring” alerts

You’re not lazy. You just don’t have a system.

Meet MailSynth Deal Radar

Only see the deals you actually want. Never see the clutter.

[Visual placeholder: Simple diagram showing “Promo Emails → Deal Radar → (a) Savings Digest (b) VIP Deals to Inbox (c) Everything Else Archived).]

Deal Radar is MailSynth’s savings engine that lives on top of Gmail.

Instead of you hunting through a swamp of promos, it quietly:

  1. Captures promotions, coupons, and deal emails into tidy labels

  2. Reads and understands what each offer actually is

  3. Matches them against what you actually want to buy

  4. Surfaces only the worthwhile ones in a clean digest or your inbox

  5. Archives the rest so your email stays sane

Result:
You get the upside of being on every mailing list…
without living in promo hell.

1. Clean up the promo chaos without missing the good stuff

MailSynth automatically:

  • Detects marketing, promo, and offer emails

  • Routes them into clear labels like Deals, Travel, Groceries, Subscriptions

  • Auto‑archives them out of your Primary inbox so they stop screaming at you

Everything is still there, searchable.
Your inbox just stops being a flashing mall.

2. Turn promos into a personalised “Savings Digest”

Instead of skimming 50 promotional emails, you get a single Savings Digest email that includes:

  • The top deals worth knowing about today/this week

  • For each one:

    • Brand

    • What the deal is (e.g. “25% off all skincare, free shipping over $50”)

    • When it expires

    • A direct link or code

You can tune the digest to your style:

  • Short list of only the best 3–5 deals

  • Or a more detailed breakdown by category (e.g. “Groceries, Travel, Tech, Clothing”)

You’re no longer guessing if you’re “missing something” in Promotions — the good stuff is already lined up for you.

3. Tell Deal Radar what you actually care about

This is where it stops being generic and becomes your savings system.

You can teach Deal Radar to watch for:

  • Categories

    • Groceries & household

    • Flights & hotels

    • Clothing / beauty

    • Tech & gadgets

    • Kids & pets

    • Subscriptions / SaaS

  • Brands & stores

    • “Show me Nike / Uniqlo / Sephora / Apple / Costco / [your list]”

  • Trigger rules

    • “Only show me sales that are 20%+ off

    • “Only surface free shipping if it stacks with a discount”

    • “Flag price drops on monitors above $300”

    • “Highlight renewal offers that mention ‘discount’ or ‘save’ near my subscription name”

Deal Radar reads the promo text itself, not just the subject line, and filters based on those rules.

If something doesn’t match your criteria?
It gets quietly archived. No guilt, no FOMO.

4. Inbox VIP lane for high‑value offers

Most deals stay in:

  • Your Savings Digest, and

  • Your Deal labels, if you ever want to browse manually

But some offers deserve a front‑row seat.

You can tell MailSynth to push only the highest‑priority deals into your Primary inbox, such as:

  • Flight deals for specific routes or airports you care about

  • “Once‑a‑year” brand sales (e.g. “30–50% off everything”)

  • Big‑ticket items you’ve been waiting on (new laptop, couch, monitor, camera)

  • Time‑critical things (e.g. “Your $50 store credit expires tonight”)

Everything else? Stays out of your way.

5. Stop losing money on forgotten gift cards & credits

The stats here are absurd:

  • Americans are collectively sitting on about $27 billion in unused gift cards, vouchers, and store credit, averaging $244 per person. -Bankrate

  • One recent analysis found that “forgotten” card balances have become such a profit centre that some big retailers report hundreds of millions to over a billion dollars in unredeemed gift card value. -MarketWatch

  • In the UK, shoppers at just two major chains are sitting on more than £300 million in unspent gift cards and vouchers. -The Scottish Sun

A lot of those are digital gift cards or codes that arrive by email — and then vanish into the flood.

Deal Radar helps by:

  • Detecting gift card emails, store credits, and rewards notices

  • Grouping them in a “Credits & Gift Cards” view

  • Calling out expiring or nearly forgotten balances in your digest

  • Letting you mark what you’ve already used so you don’t double‑count

It’s not magic. It’s just finally treating those emails like real money.

6. Real‑world examples: what this looks like in your life

[Visual placeholder: 3–4 “persona cards” each showing a person and what Deal Radar does for them.]

The Household CFO

You’re juggling:

  • Groceries

  • Kids’ clothes and shoes

  • Home supplies

  • Pet food

Deal Radar:

  • Watches grocery and big‑box store promos for products and brands you actually buy

  • Surfaces “stock‑up” deals (e.g., 20% off your normal detergent, paper towels, pet food)

  • Highlights digital coupons and loyalty offers you can use this week

You save steadily on stuff you were going to buy anyway — without becoming a full‑time coupon hunter.

The Travel & Experiences Person

You’re subscribed to:

  • Airlines

  • Travel deal sites

  • Hotel chains

  • Event platforms

Deal Radar can:

  • Flag deals on your home airport + favourite destinations

  • Highlight points promos and “double miles” offers before they expire

  • Surface hotel sales only if they’re in cities on your list

No more random “Europe from $399!!!” noise if you only care about a specific route.

The Subscription Sniper

You’ve got:

  • Streaming services

  • Productivity tools

  • B2B SaaS

  • Fitness / learning apps

Deal Radar:

  • Monitors renewal and “we miss you” emails for discounts on your current or past subscriptions

  • Flags “lock in for a year and save X%” before your renewal date hits

  • Spots trial extension or “come back” deals from tools you actually like

Instead of “oops, I forgot to cancel and paid full price,” you see the save‑money options on time.

The Big Purchase Planner

You’re eyeing:

  • A new laptop

  • A camera

  • A couch

  • A monitor setup

You sign up for a few brand and retailer lists. Deal Radar:

  • Watches their promos for keywords and price ranges

  • Alerts you when a sale hits your threshold (“15% off monitors over $500,” etc.)

  • Keeps all other random sales (socks, kitchen gadgets, whatever) out of your face

You still get to be patient and intentional. You just don’t miss the window when the right deal finally shows up.

Why manual hunting will never beat Deal Radar

Given the numbers:

  • Hundreds of billions of emails are sent per day globally, and marketing messages are a giant chunk of that. -OptinMonster

  • Typical promo email click‑through rates hover around 2–3%, meaning most offers are barely touched. -ZeroBounce

Trying to:

  • Manually check Promotions

  • Remember every gift card

  • Skim every coupon email

  • Track expiry dates in your head

…is just not going to happen. The default outcome is wasted money and a noisy inbox.

Deal Radar doesn’t ask you to work harder. It:

  • Shrinks 100+ promo emails into a handful of genuinely useful offers

  • Aligns deals with what you’re actually likely to buy

  • Keeps your inbox calm while your savings radar runs in the background

You get control and clarity, not more stuff to fiddle with.

Your inbox, but with ROI

[Visual placeholder: Bold CTA block with “Turn your inbox into a savings engine” and a simple “Get started” button.]

With MailSynth for Savings + Deal Radar you can:

  • Stay subscribed to all the brands and stores you care about

  • Stop throwing away money on forgotten promos and credits

  • Only see the deals that matter

  • Keep your email experience clean, not casino‑like

Turn on Deal Radar.
Let your inbox start paying you back.

Jack Hannaway

Focus Operations

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